The platform is rolling out a updated setting that enables them to reduce the volume of AI-made media appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread rollout. This advancement comes amid a rise in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding channels on another major platform primarily display content made by AI. A large amount of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, from AI artwork to science explainers, and we want to provide users the ability to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its service tagged as made with AI. Overall, in excess of 100 m pieces of content are uploaded to the platform daily, making clips made by AI a minor percentage of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the volume of AI content they see by accessing the topic control option in the app and choosing AI-made media. Further subjects that are already be adjusted under the tool include news, style, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines require creators to tag lifelike artificially created content, and it bans malicious AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the app will now attach an artificially created label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is intended to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is also establishing a two million dollar AI literacy fund for experts and institutions to create educational content about responsible artificial intelligence. This project will support non-profit groups focused on teaching coding and technology.
Platform Protection
The platform has supported its content review process, amid discussion over plans to cut jobs for hundreds of content moderators in Britain. It is expected to eliminate 439 jobs in its content moderation team in London, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it is viewed by people. The platform stated a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
